Executive Summary
Bottom Line: The Casual King stands as New England's largest outdoor furniture destination, featuring over 10,000 square feet of showroom space and specializing in premium poly furniture, Adirondack chairs, and outdoor structures with exclusive North River Collection designs and professional white glove delivery service.
Key Business Highlights
Established Heritage: Operating since 1985 (formerly Unfinished Business), with Joel Jordan as President and professional delivery team serving customers for over 20 years.
Market Position: Claims to carry the largest selection of outdoor furniture and outdoor structures in all of New England.
Specialty Focus: Exclusive North River Collection featuring three distinct lines: Baybreeze, Stratford Deep Seating, and St. Tropez collections, crafted by Amish artisans.
Service Excellence: Professional white glove delivery service with experienced team providing setup whether customers are home or away.
Complete Contact Information
Business Details
Business Name: The Casual King (Formerly Unfinished Business)
Address: 528 Washington Street, Hanover, MA 02339
Phone: (781) 826-6447
Website: https://thecasualking.com
Operating Hours
Monday: Closed
Tuesday - Saturday: 10:00 AM - 6:00 PM
Sunday: Closed
Hours may vary during holidays - contact business to confirm
Digital Presence
Instagram: @thecasualking_hanover
Facebook: The Casual King (196 likes)
Also Known As: The Swing King
Payment & Services
Payment Accepted: Credit Cards, Apple Pay, Cryptocurrency
Parking: Private Lot Parking
Special Services: White Glove Delivery, Professional Assembly
Product Categories & Brand Specialists
Exclusive Collections
North River Collection
Exclusive to The Casual King, featuring three distinct lines: Baybreeze Collection, Stratford Deep Seating Collection, and St. Tropez Collection
Adirondack Everything
Proprietary Adirondack Everything Collection with extensive customization options
Manufacturer Brands & Materials
Poly Furniture Specialists
EC Woods Collection, C.R. Plastics Collection - eco-friendly recycled plastic lumber
Premium Materials
Teak, All Weather Wicker, Aluminum, Ipe, Loom materials
Swing Kingdom Playsets
Wood Encased in Vinyl with Poly lumber - no splinters, no maintenance
Outdoor Structures
Amish Direct from Factory - Pergolas, Pavilions, Gazebos, Trash Storage
Product Categories
Deep Seating, Sectionals, Dining Sets, Fire Pits, Umbrellas, Bars, Pool Houses, Adirondack chairs, benches, pub & dining sets, umbrellas, cushions, pillows and accessories.
Pricing Intelligence & Value Proposition
Current Promotional Pricing (Father's Day 2025)
Sample Pricing Examples:
• Amalfi 3pc Set: Sale $1,497, Special $1,397
• 3pc Dining Adirondack Grouping: Sale $1,437, Special $1,397
• Rivermore Grouping: Sale $5,497, Special $4,997
• Deluxe Adirondacks: Sale $367, Special $347
• Supreme Settee: Sale $897, Special $847
Competitive Pricing Strategy
The Casual King guarantees best prices on all vendors and takes pride in beating many online competitors. While customers acknowledge prices are higher than some competitors, they consistently note that "you get what you pay for" with superior quality construction.
For current pricing on specific items, contact the business directly as prices may vary based on customization options and seasonal promotions.
Local Competitor Analysis
| Competitor | Location | Specialization | Key Differences |
|---|---|---|---|
| Seasons Four | Lexington, MA | One of largest outdoor furniture collections in New England | Similar size claims, delivery/setup service |
| Paine's Patio | Cape Cod | Wicker, Teak, Aluminum, Fire Pits, Hammocks | Cape Cod coastal focus, more traditional selection |
| Home Depot | Multiple locations | POLYWOOD and Hanover brand selections | Big box pricing, no professional delivery/setup |
| Macy's South Shore | Braintree, MA | General patio furniture, white glove delivery | Department store model, broader home furnishings |
| Jordan's Furniture | Multiple MA locations | General furniture with outdoor sections | Large retailer, indoor/outdoor mix, entertainment focus |
Competitive Advantages
Unique Positioning: Exclusive North River Collection available only at The Casual King, crafted by Amish artisans using old world skills and modern tools.
Service Excellence: 20+ years of professional delivery experience with team that handles setup whether customers are home or away.
Showroom Experience: 10,000 square foot indoor showroom plus large outdoor display area for hands-on product evaluation.
Customer Review Summary
Overall Ratings
Yelp Rating: 4 stars based on 5 reviews
Nicelocal Rating: 4.11 stars based on 25 reviews from 19 users
Customer Testimonials
"We had the BEST experience at Casual King. We went in looking to buy a table, and came out with a new super comfortable L-shaped couch AND a table. Joel and Laurie were so incredibly helpful and patient as I changed my mind many, many times. Customer service here will not disappoint!"
Review Themes
Service Excellence: "Joel and his staff are fantastic. Very helpful and friendly" and "All the staff are incredibly helpful and kind. No pushy sales tactics."
Product Quality: "All of their products are of the highest quality" and "Got tired of having to put furniture in storage at the end of each season... This furniture can stay out year round and still looks good."
Selection & Experience: "Great products and an amazing selection with plenty in stock. Only thing better is the service."
Shopping Experience: In-Store vs Online
In-Store Advantages
Hands-On Experience: 10,000 square foot indoor showroom plus outdoor display area allows customers to test furniture comfort and quality before purchasing.
Expert Consultation: Knowledgeable staff provide personalized recommendations without pushy sales tactics, helping customers find perfect solutions for their specific needs.
Customization Options: Ability to customize color combinations and see exclusive North River Collection pieces not available elsewhere.
Service Benefits
Professional Delivery: White glove delivery service includes setup and assembly, with option to complete installation whether customers are home or away.
Local Expertise: Over 20 years serving the South Shore Massachusetts market with deep understanding of local climate considerations and seasonal needs.
Business Policies & Service Terms
Delivery & Setup Services
White Glove Delivery: Professional delivery team handles transportation, assembly, and setup of all outdoor furniture and structures.
Flexible Scheduling: Delivery and setup can be completed whether customers are home or away, providing maximum convenience.
Experience: Same professional team has been servicing customers for over 20 years.
Product Policies
Quality Assurance: North River Collection furniture built by Amish craftsmen using old world skills and modern tools, designed to last for years.
Weather Durability: Poly furniture designed to stay outdoors year-round without requiring seasonal storage, maintaining appearance through all weather conditions.
For specific warranty terms, return policies, and detailed service agreements, contact The Casual King directly at (781) 826-6447.
Balanced Assessment: Pros & Cons
Advantages
- Extensive Selection: Claims largest outdoor furniture selection in New England with 10,000+ sq ft showroom
- Exclusive Products: North River Collection available only at The Casual King
- Professional Service: White glove delivery with 20+ years experience, highly praised customer service
- Quality Focus: Premium materials that withstand year-round outdoor exposure
- Local Expertise: Established 1985, deep South Shore market knowledge
- No-Pressure Environment: Staff described as helpful without pushy sales tactics
Considerations
- Premium Pricing: Customers acknowledge higher prices compared to some competitors
- Limited Hours: Closed Sundays and Mondays, Tuesday-Saturday only
- Seasonal Wait Times: Some items may have 30-day wait periods during peak season
- Outdoor Focus Only: No longer carries interior or unfinished furniture since business transition
- Single Location: Requires travel to Hanover for in-person shopping experience
Seasonal Considerations & Local Climate Factors
Massachusetts Climate Adaptations
Year-Round Durability: Poly furniture specifically chosen for ability to remain outdoors through New England winters without damage or requiring seasonal storage.
Weather Testing: Products selected for performance through harsh Massachusetts weather including snow, ice, coastal salt air, and temperature extremes.
Seasonal Care & Maintenance
Poly Furniture Care: Minimal maintenance required - periodic power washing keeps furniture looking new after several years of outdoor exposure.
Material Benefits: Swing Kingdom playsets feature no splinters, no maintenance design ideal for year-round New England use.
Optimal Purchase Timing
Spring Preparation: Early season shopping provides best selection before peak demand periods.
Father's Day Promotions: Annual promotional pricing typically offers significant savings on popular items.
End-of-Season: Potential for clearance pricing on current year inventory, though selection may be limited.
Industry Recognition & Partnerships
Manufacturing Partnerships
Amish Craftsmanship: Direct partnership with Amish craftsmen for North River Collection, utilizing traditional skills with modern tools.
Swing Kingdom: Authorized dealer for "Finest on the Planet" playground equipment with innovative vinyl-wrapped wood construction.
Country Lane Gazebos: Certified Partner for outdoor structure installations.
Business Recognition
Longevity: Continuous operation since 1985, demonstrating market stability and customer satisfaction.
Market Leadership: Self-identified as carrying the largest outdoor furniture selection in New England region.
Customer Loyalty: Repeat customers furnishing entire outdoor areas including dining sets, living sets, umbrellas, sheds, and playground equipment.
Frequently Asked Questions
What makes The Casual King different from big box stores?
The Casual King offers exclusive North River Collection furniture available nowhere else, professional white glove delivery service, and expert consultation from knowledgeable staff compared to the self-service model of large retailers.
Do they offer financing options for outdoor furniture purchases?
For information about financing options and payment plans, contact The Casual King directly at (781) 826-6447 to discuss available programs.
How long does delivery and setup typically take?
The professional delivery team provides white glove service including setup, and can complete installation whether customers are home or away. Contact for specific scheduling and timeframes.
Can outdoor furniture really stay outside year-round in Massachusetts?
Yes, customers report poly furniture maintains appearance and function after several years of year-round outdoor exposure in New England weather, eliminating need for seasonal storage.
What's the difference between poly furniture and traditional wood?
Poly furniture offers the appearance of wood grain while providing superior durability, requiring no staining, sealing, or weather protection maintenance.
Do they service areas outside of Hanover?
The Casual King provides delivery service throughout the South Shore region with their experienced professional team. Contact for specific service area details.
What happens if I need replacement parts or warranty service?
Contact The Casual King directly at (781) 826-6447 for warranty information and replacement part availability for all products purchased.
Location & Directions
Address: 528 Washington Street (Route 53), Hanover, MA 02339
Geographic Coordinates: 42.1137° N, -70.8498° W
Accessibility: Private lot parking available