At Home operates as a home décor and furniture superstore specializing in affordable home furnishings, seasonal decorations, and outdoor furniture. The Seekonk location serves as a regional destination for customers throughout southeastern Massachusetts and Rhode Island, offering an extensive warehouse-style shopping experience with products ranging from $4.99 decorative accessories to $2,999 furniture sets. The store distinguishes itself through its combination of furniture, home décor, and seasonal merchandise all under one roof, positioning itself as "The Holiday Superstore" with year-round seasonal offerings.
At Home works with numerous manufacturers and importers to provide affordable home goods. While specific brand partnerships are proprietary, the company sources products from domestic and international suppliers, focusing on value-oriented manufacturers that can deliver quality products at competitive price points. The company's business model emphasizes private label and exclusive merchandise rather than traditional name-brand partnerships, allowing for better pricing control and unique product offerings.
Competitive Advantage: At Home typically offers pricing 20-60% below traditional furniture stores and 10-30% below big box retailers on comparable items. The warehouse-style format allows for lower overhead costs passed on to customers.
Address: 100 Highland Ave, Seekonk, MA
Focus: Traditional furniture store with name-brand manufacturers (La-Z-Boy, Bernhardt, Sealy)
Price Point: Higher-end, financing options
Competitive Edge: Quality furniture with warranties, white-glove delivery
Address: 65 Commerce Way, Seekonk, MA
Focus: Discount home décor and accessories, treasure hunt shopping
Price Point: 20-50% off retail, similar to At Home
Competitive Edge: Name-brand discounted merchandise, frequent new arrivals
Address: 95 Highland Ave, Seekonk, MA
Focus: Home improvement with some furniture and décor
Price Point: Competitive on functional items
Competitive Edge: DIY focus, installation services, extensive inventory
Location: 20 miles north in Stoughton, MA
Focus: Scandinavian design, affordable modern furniture
Price Point: Very competitive, assembly required
Competitive Edge: Unique design aesthetic, complete room solutions
Address: 1180 Fall River Ave, Seekonk, MA
Focus: General merchandise with basic home goods section
Price Point: Very low prices on basic items
Competitive Edge: Convenience, everyday low prices, one-stop shopping
Location: Boston-based e-commerce giant
Focus: Massive online furniture and home goods selection
Price Point: Wide range, competitive pricing
Competitive Edge: Convenience, vast selection, detailed reviews
"This place is awesome for all your home needs!! Very organized and efficient. Customer service was friendly and helpful! The store has from dishes to home decor to patio and garden furniture and planters. It's a huge store more like a warehouse of things!!"
"I've only been in the store once before and it was a Florida store. I was pleasantly surprised at how neat, clean and organized it was. I just wanted fall decor but browsed the whole store and found so many great items."
"Went for the first time today and I definitely could have spent hours there! So many unique home décor options at reasonable prices."
Yelp: 34 reviews, focus on selection and warehouse experience
Google: Mixed reviews highlighting both positive shopping experiences and some customer service concerns
Common Praise: Large selection, affordable prices, organized layout, unique finds
Common Concerns: Customer service consistency, checkout wait times during peak periods
At Home Seekonk offers a warehouse-style shopping environment with over 50,000 square feet of retail space organized by category. The store layout encourages browsing and discovery, with seasonal sections prominently featured near the entrance. Unlike traditional furniture stores, customers can immediately see and touch products without sales pressure, making it ideal for inspiration shopping and immediate purchases.
Buy Online, Pick Up In Store (BOPIS): Orders ready in 2 hours when placed by 5 PM
Curbside Pickup: Available for online orders with text notification system
Local Delivery: Same-day delivery for small/medium items, scheduled delivery for large items
Online Limitations: Not all in-store inventory available online; store visits recommended for full selection
Standard Returns: 60 days for unused items in original packaging with receipt and valid ID
Insider Perks Members: Extended 90-day return period
Exclusions: Mattresses cannot be returned; pillows/cushions must have all tags attached
Damaged/Defective Items: Full refund within 60 days
Cash, credit cards, debit cards, At Home Credit Card, prepaid gift cards (Visa, Mastercard, American Express)
Insider Perks: Free membership program offering extended returns, exclusive offers, and special member benefits
Winter Preparation (Nov-Mar): High demand for indoor lighting, cozy textiles, and holiday decorations. The store excels during this period with extensive Christmas and winter décor selections.
Spring Renewal (Apr-May): Peak season for outdoor furniture, garden accessories, and Easter/spring decorations. New England's short spring creates concentrated demand.
Summer Outdoor Living (Jun-Aug): Strong patio furniture and outdoor décor sales. Coastal Massachusetts proximity drives demand for weather-resistant materials.
Fall Transition (Sep-Oct): Halloween decorations and fall themes are major revenue drivers, with New England's autumn foliage inspiring seasonal decorating.
Furniture Protection: Recommend furniture pads and climate control due to seasonal humidity changes
Outdoor Items: Seasonal storage solutions crucial for patio furniture longevity
Textiles: Regular rotation recommended due to heating season dryness and summer humidity
Founded: 1979 as Garden Ridge Pottery in Texas, rebranded to At Home in 2014
Current Status: 262 stores across 40 states, headquartered in Dallas, Texas
Market Position: Leading home décor superstore format in the United States
Recent Challenges: As of 2025, the company has faced financial difficulties and potential bankruptcy proceedings due to market pressures and economic conditions
Regional Destination: Serves southeastern Massachusetts and Rhode Island with unique format
Tourist Appeal: Proximity to Cape Cod and Rhode Island coast attracts seasonal decorating customers
Year-Round Relevance: New England's distinct seasons drive consistent seasonal merchandise demand